The following is the Facebook and Youtube account for nearly half of online video advertising in 2020 From Omdia recommended by recordtrend.com. And this article belongs to the classification: Network video.
According to novel coronavirus pneumonia, the latest online video advertising report in Omdia is coming up. The impact of the new online video consumption surge on the global pneumonia epidemic will increase the global online video advertising revenue from 70 billion US dollars in 2020 to US $120 billion at the end of 2024.
Although the advertising market will be negatively affected by the dual drive of economy and epidemic situation in 2020, analysts said that the online video advertising market is still in the stage of rapid growth. Through in-depth study of revenue sources, omdia found that by the end of 2024, video (both in and out of streaming media) will account for 52% of online display advertising revenue, up from 47% in 2020.
According to the study, Facebook and Youtube’s duopoly on online video advertising revenue will continue in 2020, accounting for 49% of total revenue. In addition to the Chinese market, youtube and Facebook have easily accounted for more than half of global online video advertising revenue. Omdia predicts that by the end of 2024, the share of Facebook and Youtube in the global online video advertising market will increase to 51%.
Most of Facebook’s online video advertising revenue comes from video advertising outside streaming media, but YouTube dominates in the field of advertising supported video on demand (AVOD), and all of its video advertising revenue comes from streaming video advertising on its website and applications.
Looking forward to the next four years, omdia predicts that the online video advertising revenue of the broadcasting group will increase from US $8 billion in 2020 to US $19 billion by the end of 2024, and its share in the total market will increase by 4 percentage points to 17%. It said that this growth will come as broadcasters continue to invest in and develop their own video platforms, consolidate direct consumer oriented advertising to support the video sector, and more TV and video consumption will be transferred to the Internet, especially on Internet TV.
“The dominance of duopoly in online video advertising is obvious. Over the next four years, youtube and Facebook will account for more than half of the market revenue.” Matthew Bailey, senior advertising and gaming analyst at omdia, said.
“However, this is not to say that other companies in the field will not have significant growth opportunities. From now until 2024, advertising supported online video players will also appear and expand around the world. The largest independent AVOD company will be a major acquisition target for major broadcasters, as we have seen in the us with Pluto TV and TUBI. At the same time, in the next few years, other technology giants, especially Amazon, will be more active in targeting the online video advertising market. “
Source: rapid TV news * this article is compiled by the future media network
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