Network video

In December 2020, the United States will watch more than 120 million YouTube viewers through Internet TV From YouTube

The following is the In December 2020, the United States will watch more than 120 million YouTube viewers through Internet TV From YouTube recommended by And this article belongs to the classification: Network video.

According to foreign media reports, YouTube once again touted living room TV as the fastest-growing screen in its devices and tried to attract more advertisers to spend money on its platform. According to the video giant of Google, in December 2020, more than 120 million Americans broadcast youtube and Youtube TV on their own TV, an increase of more than 20% from 100 million in March 2020.

Driven by the popularity of covid-19, YouTube’s advertising revenue in the fourth quarter of 2020 was $6.89 billion, up 46% year on year.

In addition, in December last year, about a quarter of YouTube’s online TV viewers watched youtube and Youtube TV content almost entirely on TV screens.

YouTube is pushing its CTV business ahead of the 2021-22 U.S. TV pre purchase season. For the first time, advertisers will be able to measure their YouTube online TV advertising campaign by Nielsen’s digital and total advertising ratings.

“Viewers are leaving the traditional prime time, and we find on YouTube that the new prime time is personal,” YouTube CEO Neal Mohan wrote in a blog post on Wednesday. Streaming video gives advertisers more opportunities to reach customers who give up TV and turn to streaming platform, including those who are hard to reach. “

According to comScore data in June 2020, 82.5% of us IPTV viewers come from Netflix, youtube, Amazon Prime, Hulu and Disney plus. Of these sites, only youtube and Hulu sell ads, Mohan points out.

In addition, Mohan cited a study commissioned by YouTube in February 2020 by research firm talk shop, which found that 70% of YouTube viewers said they bought products because they saw the brand on YouTube. Mohan announced last month that the video platform is testing a new integrated shopping experience where viewers can shop directly on YouTube.

More reading from cnBeta: YouTube: in 2014, more than 50% of the videos were viewed on mobile devices. By 2014, uncle bird’s Jiangnan style had 2.15 billion hits YouTube statistics system Pew: about 1 / 4 American adults get news information through YouTube comScore:2011 March 2015 us online video website ranked No.1 on YouTube Over 100 million paid users for two-thirds of YouTube’s Netflix video website aytm: 60% of U.S. Internet users visit YouTube at least once a week Video content partner statistics Nielsen: data analysis of cooperation channels on YouTube in May 2012? From UGC to comScore: in April 2012, the number of online videos watched by US users through various websites reached 37 billion

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