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The following is the Online video market in Asia Pacific region will reach 55 billion US dollars in 2025 From MPA recommended by recordtrend.com. And this article belongs to the classification: Network video.
According to the latest data of Asia media partners (MPA), the online video industry revenue in the Asia Pacific region will grow 14% year on year in 2020, reaching US $30.5 billion. SVOD exceeded AVOD, accounting for 53% of the total revenue; AVOD accounted for 47%. The total revenue of online video is expected to grow at a compound annual growth rate of 12% and reach US $54.5 billion by 2025. By then, SVOD will account for 57% and AVOD will account for 43%. Excluding China, total online video revenue in the Asia Pacific region grew by 14% to $14 billion in 2020. Among them, SVOD accounted for 48%, AVOD accounted for 52%. By 2025, the Asia Pacific region’s online video revenue excluding China is expected to grow at a 16% CAGR to about US $30 billion.
SVOD industry in Asia Pacific Region
The SVOD industry will grow by 34% to US $16.3 billion in 2020. In terms of revenue, China’s SVOD share peaked in 2017, accounting for 67% of the industry’s revenue, and dropped to 58% by 2020. In addition to China, the SVOD industry grew by 47% to US $6.8 billion. In 2020, Japan, Australia and New Zealand account for 70% of SVOD revenue in the Asia Pacific region (excluding China), followed by Southeast Asia (10%), South Korea (9%) and India (7%).
In 2025, China’s SVOD users are expected to grow from 298 million in 2020 to 375 million, and SVOD revenue is expected to grow at a compound annual growth rate of 11%.
AVOD industry in Asia Pacific Region
YouTube is the dominant company, accounting for 60% of total AVOD revenue in the Asia Pacific region (excluding China). But China is still the largest AVOD market in the Asia Pacific region.
In India, YouTube dominates the AVOD market with a 67% share in 2020. Its share is expected to drop to 55% by 2025.
In South Korea, youtube and Facebook account for 75% of AVOD revenue in 2020. South Korea’s AVOD revenue is expected to more than double in the future.
Broadband market and telecom partnership
MPA predicts that the penetration rate of mobile broadband (including 5g) in the Asia Pacific region (excluding China) will reach 86% by 2025 and 66% by 2020, mainly from India, Indonesia, Thailand and Vietnam. The 5g penetration rate of China, South Korea and Japan will grow rapidly. It is estimated that the average fixed broadband penetration rate in the Asia Pacific region will increase from 61% to 64% in 2020-2025.
According to MPa analysis, in 2019, 13 online video operators accounted for more than 70% of the online video revenue in the Asia Pacific region, creating a revenue of $21.1 billion.
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