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Online video market in Asia Pacific region will reach 55 billion US dollars in 2025 From MPA

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According to the latest data of Asia media partners (MPA), the online video industry revenue in the Asia Pacific region will grow 14% year on year in 2020, reaching US $30.5 billion. SVOD exceeded AVOD, accounting for 53% of the total revenue; AVOD accounted for 47%. The total revenue of online video is expected to grow at a compound annual growth rate of 12% and reach US $54.5 billion by 2025. By then, SVOD will account for 57% and AVOD will account for 43%. Excluding China, total online video revenue in the Asia Pacific region grew by 14% to $14 billion in 2020. Among them, SVOD accounted for 48%, AVOD accounted for 52%. By 2025, the Asia Pacific region’s online video revenue excluding China is expected to grow at a 16% CAGR to about US $30 billion.

SVOD industry in Asia Pacific Region

The SVOD industry will grow by 34% to US $16.3 billion in 2020. In terms of revenue, China’s SVOD share peaked in 2017, accounting for 67% of the industry’s revenue, and dropped to 58% by 2020. In addition to China, the SVOD industry grew by 47% to US $6.8 billion. In 2020, Japan, Australia and New Zealand account for 70% of SVOD revenue in the Asia Pacific region (excluding China), followed by Southeast Asia (10%), South Korea (9%) and India (7%).

In 2025, China’s SVOD users are expected to grow from 298 million in 2020 to 375 million, and SVOD revenue is expected to grow at a compound annual growth rate of 11%.

AVOD industry in Asia Pacific Region

YouTube is the dominant company, accounting for 60% of total AVOD revenue in the Asia Pacific region (excluding China). But China is still the largest AVOD market in the Asia Pacific region.

In India, YouTube dominates the AVOD market with a 67% share in 2020. Its share is expected to drop to 55% by 2025.

In South Korea, youtube and Facebook account for 75% of AVOD revenue in 2020. South Korea’s AVOD revenue is expected to more than double in the future.

Broadband market and telecom partnership

MPA predicts that the penetration rate of mobile broadband (including 5g) in the Asia Pacific region (excluding China) will reach 86% by 2025 and 66% by 2020, mainly from India, Indonesia, Thailand and Vietnam. The 5g penetration rate of China, South Korea and Japan will grow rapidly. It is estimated that the average fixed broadband penetration rate in the Asia Pacific region will increase from 61% to 64% in 2020-2025.

Market leader

According to MPa analysis, in 2019, 13 online video operators accounted for more than 70% of the online video revenue in the Asia Pacific region, creating a revenue of $21.1 billion.

More reading: MPa: online platforms will account for 44% of China’s video revenue in 2024 MPa: mobile video traffic in South Asia will increase by 60% during the epidemic MPa: mobile video streaming in four Southeast Asian markets will reach 657 billion minutes in the second quarter of 2020 Gartner: FTTH, FTTP and Ethernet connectivity will occupy 20% of global consumer broadband market in 2013 Revenue reaches US $56 billion MPa: movie theme report in 2019 MPa: magazine media audience reaches US $1.8 billion in 2017, a year-on-year increase of 1.4% MPa: nearly 50% of American magazine brands shared on social networking sites are using Facebook Netflix: 1q20 net profit of US $709 million, a year-on-year increase of more than double MPa: online video market in Asia Pacific region will double in five years Business Insider: it is estimated that the compound annual growth rate of online video advertising revenue from 2014 to 2016 will reach 19.5%. Iqiyi: 2q20 total revenue of 7.4 billion yuan, a year-on-year increase of 4%. Nafi: 2q20 revenue of 24.9% to 6.148 billion yuan, exceeding the expectation Measure: the loyalty of Netflix online video subscribers is much higher than that of other platforms

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