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The following is the In 2020, online Monday shopping expenditure will reach US $9.8 billion, with a year-on-year growth of 24% From ComScore recommended by recordtrend.com. And this article belongs to the classification: ComScore, Online shopping.
According to comScore, the day with the highest spending on holiday shopping was online Monday, up 24% to $9.8 billion.
Given the pandemic and its impact on personal retail, the online holiday shopping season is expected to have a significant start. Based on spending data for Thanksgiving, Black Friday and Cyber Monday, the forecast is true. Compared with 2019, total spending on these three days has increased by 25%, and spending on PCs and mobile devices has increased at a double-digit rate every day.
Online Monday is still the winner, despite slower growth than last year. Overall, consumers spent nearly $10 billion online on Monday, up 24% from 2019. Last year, online Monday spending grew 31% year-on-year, so growth slowed slightly.
This year, both Black Friday and Thanksgiving are growing faster, especially on mobile devices. Amazon’s spending on online shopping started to grow by 17% in the first week of this year, especially in the first week of 2019. Retailers even launched promotions earlier this year, including the whole week of Thanksgiving and “cyber week,” which could push many sales forward.
However, even during the holiday period when the promotion started very early, “Cyber Monday” still maintained a significant advantage in the total amount of expenditure.
Thanksgiving and Black Friday are strong on mobile devices
Mobile spending has been an important part of these holidays in the past few years. In the past, about one-third of e-commerce spending comes from mobile devices. For example, 40% and 37% of online sales spending on Black Friday and Thanksgiving in 2019 come from mobile devices respectively. This year, the proportion jumped to 42% and 45% respectively.
Total online spending on these three key holidays exceeded $22 billion. Thanksgiving and Black Friday grew slightly faster than online Monday. ComScore: Online Monday online spending of US $3.36 billion comScore: online shopping sales of US $20.4 billion in November 2012, a year-on-year increase of 15% comScore: total online spending of US $6 billion in 2018 comScore: online shopping sales of US $1 billion on Thanksgiving Day comScore: Green Monday becomes the third largest sales day of shopping season Sales reach US $1.6 billion comScore: Amazon Prime member day activity has the same influence as online Monday comScore: Online Monday sales reach US $8 billion in 2019 comScore: Online Monday sales reach US $1.25 billion NRF: data interpretation Thanksgiving weekend shopping season in 2013 YouGov: 16% of Americans complete shopping two to three weeks before Christmas Daily shopping week top 50 online retailers deal with 75.1 million transactions
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