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In 2021, 30% of marketers will carry out virtual activities From eMarketer

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At the beginning of the pandemic, event cancellations and virtual event invites flooded B2B audiences’ inboxes. Fortunately, as the situation changes, organizers and sponsors can learn a lot from it.

As the company’s event planners enter 2021, it is generally believed that virtual technology will remain as it is until the coronavirus vaccine is widely available or the pandemic subsides in other ways.

In May 2020, 614 group’s survey of marketing professionals in the United States asked what types of events might occur after a pandemic. More innovative activities that respondents hope to undertake in 2021 include augmented reality (AR) and virtual reality (VR) experiences.

But the transition to hybrid will start in 2021. In September, a survey of global event planners by global DMC partners compared strategies for 2020 and 2021. Although virtual events are the main contact point of most respondents in 2020, only 30% of respondents will implement virtual activities instead of face-to-face activities in 2021; 42% of respondents choose mixed strategies, including face-to-face activities with virtual elements.

The hybrid strategy enables event organizers to start exploring future face-to-face activities while ensuring that digital activities remain the focus. Hosting an event involving face-to-face elements with virtual extensions can also help organizers consider their contingency plans, as the laws and restrictions and the comfort of participants’ face-to-face parties change over time.

Small gatherings are expected to start in the second half of 2021, but even if the company allows employees to participate in the event and go to work, the event is unlikely to return to the pre pandemic level.

More reading: emarketer: the use of virtual reality in the United States is expected to increase by 110% in 2019. Slice: the survey shows that gamers will spend 10% more on games after purchasing VR devices. Emarketer: in 2016, PS VR will account for 90% of Japan’s VR head display device market. Superdata: it is expected that the virtual reality hardware market will grow to 24.7 billion yuan in 2017, with a year-on-year growth of 142%, doubling in four months When consumer VR is on the rise, MIIT: China’s virtual reality (VR) industry market reached 16 billion yuan in 2017. Global VR / AR industry trend inventory in 2017 Bi Intelligence: Global VR shipment is expected to grow by 1047% in 2016 Tencent mutual Entertainment: Q4 in 2016 Panoramic heat observation of VR industry IDC: Global VR shipment reached 2.3 million in Q1 2017 VentureBeat: Top 10 forecasts and opportunities of virtual and augmented reality in 2017 YouGov: 11% of American adults have VR hardware / software blockbuster games promote hardware popularization 5g promote VR Industrial scale use of pornhub: VR users watch pornographic videos twice more than ordinary users VR observation: 2017 virtual reality industry forecast report (with download)

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