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U.S. iphone game spending increases by 43% in 2020 From Sensor Tower

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In 2020, U.S. consumers’ spending on iPhones will be dominated by games, with an average year-on-year increase of 43%.

Sensor tower reported that the average in-game spending per iPhone in the United States last year was $76.8, compared with $53.8 in 2019.

Compared with other applications, this number is more impressive. Last year, the average spending on entertainment apps on the iPhone was $10.2, compared with $7.9 on social networks. Photo and video apps were the fastest growing category, with spending up 56% to an average of $9.8.

In terms of games, puzzle games are the most expensive category for iPhone players, with an average cost of $15.50; The second is casino games, which cost an average of $13.1; The average expenditure of strategy is 12.3 US dollars.

Strategy games have achieved impressive growth on U.S. mobile devices in 2020, with spending up 21.7% in the first 10 months to reach $2.8 billion.

Sensor tower points out that user spending in all categories is likely to quickly return to pre pandemic levels.

Stephanie, an analyst with mobile insight, said: “in the United States, the average app spending per iPhone is growing by no less than 20% a year, and this trend is unlikely to change soon. With the re opening of private space, consumers’ consumption habits may change, and the growth in 2021 is likely to be less significant than that in 2020. However, this does not mean that the growth of mobile app revenue will decline, but shows how unusual the unexpected global pandemic was last year. “

Read more: Sensor Tower: global revenue of app store and Google play will reach $111 billion in 2020 sensor tower: Global app spending will exceed $400 million at Christmas 2020 sensor tower: 17.2 billion applications downloaded from IOS and Android App markets by global mobile device users in Q1 2016 sensor tower: top list of mobile apps in September 2020 tiktok still leads sensor tower in global downloads: 2020 Sensor tower: four days after the release of IOS 14, the number of top 20 custom apps installed on the home screen has reached 5.7 million Sensor tower: in June 2020, tiktok download volume is still the number one in the world. Sensor tower: in the 4th anniversary of the launch of smart baokemeng go, the global total revenue has exceeded US $3.6 billion. Sensor tower: after free trial of quibi, a streaming media start-up, the conversion rate is only 8%. Sensor tower: 15% of iPhone users in the United States have installed applications with customized IOS 14 home screen widgets. Sensor tower: in 2020 In November, the tiktok and TikTok of the world’s top mobile apps revenue list was the most popular iOS application in Sensor Tower:2020.

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