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2020 annual and fourth quarter video advertising Report From Extremary

The following is the 2020 annual and fourth quarter video advertising Report From Extremary recommended by recordtrend.com. And this article belongs to the classification: research report, network marketing.

Extreme reach released the fourth quarter and 2020 video advertising report. A few years ago, 15 second ads accounted for the largest share of video ads. Now, 30 second ads account for about 4 / 5 of video ads.

In 2017, 15 second ads accounted for 62% of the video ads, while 30 second ads accounted for only 1 / 3 of the video ads. However, in 2018, this share has been more inclined to 30 second advertising. In 2020, 15 second ads account for only 1 / 5 (21%) of the video ads, while 30 second ads account for 79%.

The average time spent watching video ads has remained stable in the past four years. In 2020, the average time for 30 second ads is 26 seconds, while the average time for viewers to watch 15 second ads is 13 seconds.

As far as equipment is concerned, Internet TV seems to account for the largest share of video advertising in 2020 (38%). However, although the report now divides the display volume of mobile applications and online video, the combined share of these two categories is almost equal to that of online TV (39%). This is consistent with the growth trend of mobile video display share in 2019.

In terms of average video completion rate (VCR), 2020 witnessed an overall decline in this indicator, from 89% in 2019 to 80% in 2020, the lowest level since 2017, when the average VCR was 70%. As in the past few years, compared with media aggregators (69%), high-quality publishers have the highest VCR ranking (88%), and the decline of media aggregators in last year may have affected the whole VCR.

In addition, although VCR was relatively consistent between 15 second (81%) and 30 second (80%) advertising, the ratio of Internet TV (95%) was higher than that of mobile applications (74%) and mobile networks (67%).

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