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The following is the 2020 blind box economic insight Report From Mob Research Institute recommended by recordtrend.com. And this article belongs to the classification: Life data, research report.
The blind box, originated from Japan’s Fubao, has become the most popular and popular category among fashion toys. It is estimated that the market scale of blind box industry will double to 30 billion yuan in 2024.
The core consumers of blind box are female white-collar workers and Z generation college students in the first tier cities; offline is the main consumption channel of blind box, and lovely appearance is the main consumption motivation. With fierce competition in the industry, bubble mart’s market share is temporarily in the lead, but only accounts for 8.5%, and the long tail of the industry accounts for nearly 80%.
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