The following is the 2020 brand EQ index report From Kailuo recommended by recordtrend.com. And this article belongs to the classification: research report, network marketing.
The main findings of the report include:
Technology and innovation both have human side: the results of this study clearly find that there is a close relationship between “human results” and the importance of technology to brands. From the top 20 brands with the highest scores, eight brands are mainly digital technology and innovation oriented. Whether they are analyzed in a “pure” way (Google and Microsoft), or by redefining our shopping methods (MasterCard and visa), the conclusion is different from what technical experts think.
Top of the list is the technology brand, and the bottom is also the technology brand. Google is the world’s most EQ brand in 2020, and Microsoft, Samsung, Amazon and apple are among the top 10. But technology brands are also the main ones at the bottom of the list.
There is a strong correlation between high brand EQ and financial performance. Over the past decade, the average share prices of the 20 most EQ brands have been hundreds of percentage points higher than those of the lower EQ brands, while the share prices of the high EQ brands have also performed 500 percentage points higher than those of the major stock indexes, such as the S & P 500 and the Dow Jones 30.
Not all technology companies do well in EQ: Facebook and Uber are among the lowest EQ brands. The main reason for their poor EQ performance is lack of trust. Only 40% of the respondents believe that Facebook is honest and trustworthy, while Uber’s trust index is only 37%.
The most EQ category is retail. Adidas, Nike and Amazon are all at the top, with lower than average EQ performance of automotive and financial services brands.
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