Mobile applicationsresearch reportSensor Tower

2020 business application report From Sensor Tower

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The following is the 2020 business application report From Sensor Tower recommended by recordtrend.com. And this article belongs to the classification: Sensor Tower, research report, Mobile applications.

The impact of covid-19 on business applications led to more than 1 billion downloads for the first time in the second quarter of 2020. Before the surge of downloads driven by covid-19, the global steady growth rate of business application downloads was about 20% per year.

Most of the growth in installation volume stimulated by covid-19 came from Google play, accounting for 54% in the first quarter of 2020, 62% in the second quarter and 70% in the third quarter. Apple’s app store had the highest share in the second quarter of 2017 and the second quarter of 2018, when it accounted for about 53% of the installed business apps in each quarter.

The market share of business applications in major European countries / regions has been balanced. After the outbreak of covid-19, the growth of Germany and Italy was particularly obvious. From the first quarter to the third quarter of 2020, Germany accounted for 16% of the market share and Italy 14%.

The top three video conferencing applications (zoom, Microsoft teams and Google meet) are still the most installed in Europe. From January to November 2020, these applications were installed more than 200 million times. This accounts for more than 30% of all business applications installed in Europe.

In early 2020, LinkedIn’s ideas focus on “in person” working environment, “connecting” or “getting recommended.”. LinkedIn uses only a small number of covid-19 keywords in its advertising material, but in the second quarter of 2020, people turned their attention to “know who’s hiring immediately.”.

Instacart shopping uses phrases such as “basic services people rely on” and “family heroes” to appeal to shoppers to support those in need during the crisis. Prior to the outbreak, instacart shopper focused on “being your own boss” to highlight individualism and flexibility.

Most of the revenue from business operations comes from tools such as scanners and fax applications. Revenue in this subcategory grew 82% year-on-year in the first 11 months of 2020.

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