The following is the 2020 China Network Media Development Report From State Information Center recommended by recordtrend.com. And this article belongs to the classification: research report, Network media.
The report points out that 2020 is the year for China to build a moderately prosperous society in an all-round way and the end of the 13th five year plan. It is also a year for all media to speed up its development. Network media should face challenges and have the courage to take on responsibilities, showing the characteristics of “three new”, namely new performance, new ecology and new responsibility.
“New performance” is mainly reflected in the content side, short video and live broadcast become “dark horse”, and video has innovated the form of media communication. From the technical point of view, with the rapid development of 5g, big data, artificial intelligence and other new generation of information technology, the trend of Internet of all things and media of all things is becoming more and more obvious. Technology has changed the content production and information distribution mechanism of network media, enabling the whole process of production, dissemination and service of network media “policy, collection, editing, distribution, management, feedback, evaluation and governance”.
“New ecology” is mainly reflected in the competition situation. Now the competition between network media has risen from the previous content, product, marketing and channel competition to the platform competition. A good network media platform can effectively integrate all aspects of the ecological chain. Content providers, distributors, marketing service providers, users and other relevant personnel or institutions can obtain benefits from this system platform and promote each other for a healthy development. From the perspective of communication and influence, with the characteristics of large user base, fast information dissemination and strong interactive function, network media has increasingly become a more important force in content dissemination.
The “new responsibility” is mainly reflected in the public opinion propaganda. The network media shoulders the responsibility of providing a good atmosphere of public opinion in serving the major national strategies. From the social mission point of view, the network media shoulder more important responsibilities in “holding the banner, gathering the hearts of the people, cultivating new people, promoting culture and displaying image”. It can be said that the network media has become the most important and the most extensive field of communication, and has become the “largest increment” of the development of the party and the state.
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