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2020 Communication Report From Cision&PRweek

The following is the 2020 Communication Report From Cision&PRweek recommended by And this article belongs to the classification: research report, Network media.

The report investigates 314 high-level communicators and marketers in the United States to reveal the hot trends that communicators should pay attention to and comply with. The core findings of the report include:

80% of respondents have increased media communication based on a certain purpose this year.

25% of respondents said that their biggest challenge was that they could not effectively measure influence; 39% of respondents said that it was difficult to integrate public relations indicators with revenue and other important business key performance indicators (KPIs).

56% of respondents said employees were one of the most effective influencers of consumer behavior, up from 34% last year.

The respondents chose content creation as the most important public relations task (41%), and media communication as the second important task (27%).

LinkedIn is increasingly important for a broader content strategy – 79% of respondents said LinkedIn is one of their most important channels, up from 45% last year.

Nearly 90% of the respondents said that there is still room for improvement in the communication industry with regard to the use of the latest technologies and analytical tools.

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