The following is the 2020 e-commerce live consumption upgrade report From Taobao live recommended by recordtrend.com. And this article belongs to the classification: Electronic Commerce, research report, Webcast.
With the expansion of live broadcasting venues and users, rural users and silver haired people have also become a major force in Taobao live broadcasting, and the anchor of agriculture, rural areas and farmers and the anchor of the elderly show strong leading force.
From the second half of 2020, there will be more and more businesses joining the smart anchor. The smart anchor will be used to fill the blank time at night, extend the live time, and meet the late night consumption needs of consumers. While the number of intelligent anchor shows is gradually increasing, the amount of guided consumption for a single show is also steadily increasing.
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