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The following is the 2020 graduation season rental insight Report From Shell Institute recommended by And this article belongs to the classification: Life data, User Research, research report.

Another graduation season! Young people who once spent their college life safely in the ivory tower are about to step out of the school gate and embark on a journey into the society. They will also usher in the first test of becoming “social people” – renting houses.

According to the data of the Ministry of education, the number of college graduates in China is expected to reach 8.74 million in 2020, a new record. The rental market in major cities will also give birth to a wave of housing rental boom. What kind of employment cities are the graduates keen on? What is their preference for renting? What is the acceptable rent to income ratio? What are the pain points of the graduating youth in the process of renting a house? How much money does the graduate youth need to realize the whole rent freedom in the first tier and the new first tier cities Based on the questionnaire survey data and platform rental data, Shell Research Institute released the “2020 graduation season rental insight report” (hereinafter referred to as the “report”) to truly describe the rental demand and current situation of the graduating youth group, and comprehensively display the graduation rental picture.

According to the report, compared with last year, the first tier cities are still the preferred employment cities for young graduates. Guangzhou surpassed Shanghai and ranked first, followed by Shanghai and Beijing, while Shenzhen still ranked fourth. Among them, the changes are more obvious in the new first tier and second tier cities, with Wuhan, Nanjing, Zhengzhou and Hangzhou ranking higher. In 2019, the top cities are Chengdu, Wuhan, Nanjing and Hangzhou.

According to the survey data, 66.7% of the respondents said that they were optimistic about the development of the city, and the first factor for the young graduates to choose a city for employment was high-quality job opportunities. The so-called urban development refers to the change and growth process of the city’s status and role in a certain region, as well as its attraction and radiation. Good urban development will bring more employment opportunities, more comfortable living conditions and more convenient life for the graduating youth, while the excellent people not only bring new residential demand, but also become the core driving force of urban development and the influx of talents Good circulation can be formed in cities. This is also one of the reasons why new first tier cities have introduced preferential policies for talents in recent years.

According to the survey data, about 71.7% of the respondents said that they only knew some relevant policies, but more than 60% of them were obtained through the government and other official websites, and 47.9% of the respondents said they learned about it through the news media. For the publicity of talent policy, the relevant departments should consider more multi-channel communication, so as to achieve better communication effect and let more graduates with rental needs know about the relevant preferential policies, so as to make more favorable choices for themselves.

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