The following is the 2020 investment and financing report of China’s education industry From Multi whale capital recommended by recordtrend.com. And this article belongs to the classification: Internet Education, Venture capital, Investment & Economy, research report.
The policy periodicity of education industry is obvious, and the differentiation of primary market investment is intensified
Policy cycle. The policy of education industry has obvious periodicity. The renewal of education related laws and policies presents an irregular pendulum around people’s livelihood. In recent 10 years, the policy supervision has become more strict, and the education market has become standardized. Policy objectives require that education conform to the people’s livelihood attributes of “inclusive” and “fair”, but education is the main path to enhance the competitiveness of national human resources, with the purpose of selection, so the competition for further education based on talent selection will inevitably occur in a certain stage of education.
The investment direction of industry cycle capital is seriously divided into two levels. The scene of teaching and learning is changing from on campus to off campus. The new traffic platform accelerates the change of the traditional role of teaching and learning. The demand for educational products of potential consumers on different tracks varies greatly. To meet the increasingly stratified learning needs is a social problem, and the disordered supply of educational resources will lead to chaos in the education industry. It is inevitable that there will be friction between the top-down supervision and the bottom-up industrialization of education.
Capital cycle. As one of the most popular industries in recent years, education has indeed attracted the attention of a wave of capital. But it is difficult for capital accelerated projects to “achieve the right results”, and a large amount of investment is mostly “paying tuition fees” to the industry. Hot money itself has a time cost, and the source of leverage capital is affected by the national financial policy regulation. In recent years, investment has significantly shrunk.
The number of investment and financing in the primary market of education industry has reached a new low in five years under the catalysis of three cycles and epidemic situation, and the investment direction is seriously divided into two levels. On the one hand, a large number of funds are gathered to the head enterprises, and more than 90% of the funds are invested in the head enterprises. With the head enterprises getting more capital, small and medium-sized enterprises will face more fierce competition environment, and it is more difficult to stand out. On the other hand, the amount of investment and financing in the early stage accounted for nearly 70% of the total amount of investment and financing. Although the number of early investment and financing in the education industry accounts for a large proportion, the total number is only 100 +, which is only a drop in the bucket compared with hundreds of thousands of education and training institutions.
The dual role of epidemic situation and policy is conducive to online education, higher vocational education and education informatization
K12 and quality education policy: the Ministry of education has issued a notice to postpone the start of school in the spring of 2020, and issued the call of “no suspension of classes”, so that primary and secondary school students across the country can start online classes. The epidemic has led to changes in education consumption habits, consumers are more likely to accept online teaching, and the conversion rate and class continuation rate of online education will be higher. From the perspective of consumer awareness and brand, it is a great benefit to the online education industry. In the first half of the year, the policy focused on the epidemic situation. In the second half of the year, the trend of maintaining strong supervision, attaching importance to norms and encouraging in an orderly manner was basically continued to promote the safe and stable development of education.
Higher vocational education policy: the policy is good, but the form of employment is severe. The sudden epidemic situation leads to the employment situation is not optimistic, and employment as the primary and fundamental of “six stabilities” and “six guarantees”, stable employment is the overall situation, and employment guarantee is the bottom line. We should consolidate the integration of production and teaching in vocational education, strengthen the school enterprise cooperation mode, deepen the structural reform of the supply side of vocational education, promote the deep integration of information technology and education and teaching, and constantly deepen the policy of higher vocational education.
International Education Policy: the emergence of the epidemic has a long-term and uncertain impact on global politics and economy, which is reflected in the international education, including the life safety of international students, visa legitimacy and many other issues. Many countries have issued relevant policies for overseas students, and online course has become an inevitable choice for a period of time. At the same time, there are new trends in immigration, visa and so on. At present, the mainstream view in the industry is that it may take 3-5 years for the epidemic to completely subside. The international education itself has a long time span and a long behavior cycle, and the market for studying abroad will be cold in the next few years.
Education informatization policy: the epidemic exposed the problems of teachers and students who are not proficient in the application of online education technology, which further strengthened the national investment in the field of vocational education and education informatization, as well as the introduction of relevant favorable policies. At present, there are still some problems in the process of educational informatization, such as weak interaction and low retention rate.
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