The following is the 2020 Kwai skin care industry data value report From Magnetic engine recommended by recordtrend.com. And this article belongs to the classification: Life data, research report.
Skin care, more and more people pay attention to.
With the awakening of skin care awareness, skin care groups are gradually expanding and developing towards diversification. They are no longer shackled by gender, age and other stereotypes. They have more personalized choices according to their age, skin condition, lifestyle and skin care concept. TA’s choice focus is different, and their consumption behavior is also divided into “thousands of schools”. Some people pursue product beauty and sense of ceremony, some people pay attention to efficacy and ingredients, and some people believe that the brand is reliable.
In recent years, China’s skin care retail sales continued to grow. By 2020, China’s total retail sales of skin care products will reach 340.4 billion yuan, up 13.8% year on year. At the same time, more and more transactions occur online, and the proportion of online channel sales is rising. How to quickly iterate, grow and occupy a place in the rapidly developing and changing market, and how to effectively find the target users and carry out marketing, have become the proposition that brands need to consider.
Magnetic force Kwai concept released “skin force incoming quick hand skin care industry data value report” to capture the consumption behavior and interest characteristics of different groups of skincare people, and explore TA’s consumption preferences and marketing opportunities.
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