The following is the 2020 Kwai Tai women’s value report From Magnetic number recommended by recordtrend.com. And this article belongs to the classification: Consumer research, User Research, research report.
In recent years, women’s day has gradually become a new “e-commerce shopping and consumption Festival”.
The essence behind it is the increasing social status and consumption discourse power of women in the new era. Kwai Kwai 2019 has 20-60 of the total consumption in China alone in 2019. Its annual consumption expenditure is as high as 10 trillion yuan (Accenture 2019, “smart win her economy: re understanding the digital era of female consumers”). In 2020, the number of fast women increased 265.1% by the amount of fast consumption in 2020.
At the same time, their psychological state tends to be open and pluralistic, and they have the courage to explore more possibilities of life. They refuse to be made up and defined. In their eyes, the existence of gender is not to divide life. Their life is far more than one side, and their consumption structure and concept are constantly changing.
Kwai Kwai Kwai official data marketing insight platform released “the Kwai Tai 2020 quick women crowd value report”, hoping to grasp trends in change, find commonalities in personality, and through a real and comprehensive description of the psychological characteristics and living conditions of women at different stages of life on the fast track, and capture their potential consumer demand and marketing opportunities.
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