The following is the 2020 radio / audio market overview and Trend Report From CSM recommended by recordtrend.com. And this article belongs to the classification: Life data, research report.
The epidemic situation in early 2020 has changed people’s lifestyle and overturned the original transmission pattern of radio. According to CSM’s continuous urban survey data over the years, the home listening rate will increase by 8% in 2020 compared with the previous year, while the car listening market will be seriously weakened, with a year-on-year decrease of 18%.
The normalization of epidemic prevention and control can be expressed concretely through the change of market share of various frequencies of broadcasting. At the beginning of the year, the home-based anti epidemic measures effectively increased the market share of news frequency throughout the year, reaching the highest value in nearly four years; although the traffic frequency recovered rapidly after the epidemic, it still did not reach the pre epidemic level; the music frequency continued to maintain a high level of growth. In addition, the epidemic has not brought about any changes in the competition pattern of the broadcasting market. Compared with 2019, the market share of the municipal frequency vehicle market and the provincial frequency home market has increased slightly, and local radio stations are more popular in the local market with their localization advantages.
Moreover, the epidemic has also promoted the mutual penetration of radio and audio platforms. In 2020, the audio content of listening to the live stream of radio stations and listening to the non live stream (on demand) has increased year-on-year, and the use of mobile app to listen to the live stream of radio shows an upward trend. With the implementation of 5g technology, broadcast will also be content-based, thinking and seeking new breakthroughs from the aspects of immersion, intelligence and interaction, and creating a three-dimensional communication pattern with multi-dimensional content distribution channel centered on serving users.
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