Internet TVresearch report

2020 smart screen white paper

The following is the 2020 smart screen white paper recommended by And this article belongs to the classification: Internet TV, research report.

Huawei, together with the fourth Institute of electronics of the Ministry of industry and information technology, Skyworth, Tencent video and other organizations and enterprises, officially released the “white paper on smart screen 2020”. This is the first time since Huawei put forward the concept of smart screen, it has officially released the white paper in related fields. In addition, the participating editors also include national authorities and leading manufacturers. The unprecedented industrial resonance indicates that the category of smart screen has advanced Entering a new stage of development, the play of the whole TV industry will also change.

Smart screen is an extension of smart TV

“2020 white paper on smart screen” defines smart screen as an innovative evolution form of smart TV. It is a home smart interactive terminal driven by emerging technologies such as AI and IOT. Compared with smart TV products, smart interaction is a key part of smart screen. Based on the high-quality audio-visual entertainment function of traditional smart TV, smart screen realizes multi-modal natural interaction and IOT smart home control functions through powerful computing, AI, perception and interconnection capabilities, and provides users with richer, smarter and more personalized experience. Therefore, smart screen will become a new home smart center and a big platform in smart home environment Brain.

In fact, Huawei has followed this concept since the first generation of smart screen development. Instead of directly applying the solution of smart TV, Huawei has brought a series of innovative functions on the basis of smart TV, such as bringing visual information to the smart screen through the camera, so that the smart screen can make timely response according to the action of the human body, which has brought such problems as AI Fitness and other applications.

At the same time, Huawei has also introduced a more powerful voice assistant function. Through the more advanced microphone module design in hardware, the smart screen can receive a wider range of voice information and expand the application scope of voice assistant.

In terms of basic functions of TV, Huawei relies on powerful chip computing power and AI capabilities to enhance and optimize video and audio playback. The previous smart TV can only achieve simple decoding and playback, and will not adjust the picture quality and sound quality. The audio and video broadcast may not give full play to its original strength, and the viewing experience is not perfect. With the addition of AI, the picture and sound can be adjusted, and the viewing experience will be even better.

Zhihuiping has entered a new stage of Industrial Development

As we all know, artificial intelligence has been the national strategy of China’s technology development and the core driving force of a new round of industrial reform. Smart screen products will also become the vanguard of artificial intelligence technology development in TV and even the whole household appliance industry.

According to incomplete statistics, more than 20 brands such as Huawei, Skyworth, TCL, Changhong, Konka, glory, Haier and Suning have launched hundreds of smart screen products, which have carried the task of upgrading TV products. In order to better meet the needs of consumers, smart screen products need TV manufacturers to establish industrial consensus, and work with the upstream and downstream supply chain of the industry to speed up technological innovation and product iteration, so as to bring more excellent performance and more comprehensive functions of smart screen devices.

In addition, in terms of software, smart screen products also need an open ability platform of AI algorithm, computing power, interactive perception and network interconnection technology to attract more developers to launch exclusive and easy-to-use apps in the field of smart screen, so as to give full play to the hardware performance of smart screen products on the use level and benefit consumers.

Zhihuiping is no longer Huawei’s game. It is a huge promotion for the whole TV industry and a top-down evolution.

Huawei smart screen will continue to lead the development of the industry

Huawei is the first manufacturer to put forward the concept of smart screen. As early as September 2019, Huawei brought its first smart screen product for mass production and sale. For the first time, it brought an AI camera with automatic lifting on the TV. For the first time, it deeply bound the mobile phone and TV to realize convenient cross screen interaction. Huawei’s full scene intelligent strategy makes the smart screen not only a single smart product, but also an important part of users’ smart home and smart life. It can be said that Huawei is in the forefront of the market in the strategic layout, ecological construction, technology accumulation, product development and other aspects of the smart screen field.

It is also mentioned in the white paper that in the process of industrial development of smart screen, enterprises including Huawei can jointly expand the influence of smart screen ecology. While meeting the needs of consumers, they can revitalize the household large screen market with huge stock, and will also open up the market space for the growth of smart family life, so as to achieve a win-win situation.

It’s only a year since the release of the concept of smart screen. From the technical layout to the industrial layout, it can be said that Huawei has opened a new track in the TV field. The release of this white paper also marks that the playing method of the TV industry will officially usher in a change. Let’s wait for the day when the smart screen enters thousands of households.

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