The following is the 2020 smart user operation manual for brand retail industry From Yiguan recommended by recordtrend.com. And this article belongs to the classification: Yiguan, research report.
In the early stage of China’s economic development, brand retail enterprises are channel oriented and commodity oriented, and lack of insight into users. Nowadays, users are more and more diversified in the choice of channels, and the channel oriented mode is gradually difficult to adapt to the development of the times. At the same time, brand operators are facing the dilemma of weak growth of some commodity categories, retailers are facing the continuous impact of e-commerce, and enterprises need to put user operation in an increasingly important position. Therefore, accurate identification of user needs becomes the key to improve user operation efficiency.
At the present stage, the core of brand retail enterprises is facing the problem of “development & growth”. Focusing on the problem of development and growth, it has become a breakthrough for users from extensive operation to lean operation. The digital business of retail enterprises has four complete closed-loop steps to achieve performance growth, namely, high-frequency interaction with users, warm member operation and community operation for users In the data-driven intelligent user operation, so as to achieve the increase of performance. For the intelligent operation of users, the specific operation methods based on common business scenarios, such as customer acquisition, transformation, re purchase and connection, also need to go through the data-driven measurement segmentation touch trilogy.
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