Life dataresearch reportUser Research

2020 Trend Report From Youmeng + & Youku

The following is the 2020 Trend Report From Youmeng + & Youku recommended by recordtrend.com. And this article belongs to the classification: Life data, User Research, research report.

The change in the female consumer economy has also changed our business model

Youku, together with Youmeng +, has conducted in-depth insight into female users who prefer video content based on Youmeng + global data tag, to understand women’s outlook on life, consumption and entertainment preferences in the new era of 20 +, 30 + and 40 + “

Content preference: love sweet pet IP captured the younger sister of all ages, sweet pet mode perfectly caters to the emotional needs of all age female audience. Although there are thousands of kinds of love in the world, the pursuit of love of “up to 99 and down to just going girls” is highly similar.

Consumption and interest preference: the overall consumption of women in the new line cities is upgrading significantly, and their online consumption ability and willingness are gradually approaching or even catching up with the first line cities. In the sinking market, there is still a lot of space for 40 + sisters. The sisters of 30 + and 40 + in medium and high-speed cities like to roll their cats, walk their dogs and travel around the world. The 30 + and 40 + sisters in the sinking city have made square dancing part of their spare time.

20 +, 30 +, 40 + little sister in life has its own unique taste, the courage to live their own, yearning for all good things.

It can be seen from the report that the penetration rate of e-commerce among 20 + drama watchers is 96%, the penetration rate of comprehensive e-commerce among 30 + drama watchers is 95%, and the penetration rate of comprehensive e-commerce among 40 + drama watchers is 93%. As a whole, the penetration rate of female e-commerce watching dramas and variety shows has exceeded 90%.

Although there are thousands of kinds of love in the world, their yearning for beautiful love is similar. Of course, the sweet drama of “don’t tease to death” can make young ladies of all ages want to give up.

Online preferences + offline habits, digital restoration of 20 +, 30 +, 40 + little sister’s panoramic preferences, 20 + “Miss” sister gossip and spiritual pleasure coexist, 30 + “superwoman”, beauty and wisdom coexist, 40 + “heroine” parenting also has its own world.

20 + “little sister” gossip and spiritual pleasure coexist

They look forward to a good love or marriage. They are keen to record and share their lives in the form of video. They are the fans of beauty economy. On the other hand, they establish their own spiritual Utopia by reading books. They create their own multidimensional spiritual paradise.

30 + “female Superman”, coexistence of beauty and wisdom

30 + not only get on the hall, get off the kitchen, write the code, beat the hooligans, while going out “waves”, but also seconds into “home”, they are free and easy, lofty!

40 + “heroine” parenting also has its own world

Life begins to circle around children, but it still sticks to its own small world by occasionally playing games and buying.

Summary

The number of Chinese female consumers is 400 million, which controls the consumption expenditure as high as 10 trillion yuan. The improvement of women’s social status, independence and success are linked with consumption behavior. With the coming of “she economy” era, the concept of female consumerism has penetrated into all aspects of life and entertainment. While women are pursuing high quality of life, their living habits, consumption views and love views are undergoing potential changes

Content preference: love sweet pet IP captured the younger sister of all ages, sweet pet mode perfectly caters to the emotional needs of all age female audience. Although there are thousands of kinds of love in the world, the pursuit of love of “up to 99 and down to just going girls” is highly similar.

Consumption and interest preference: the overall consumption of women in the new line cities is upgrading significantly, and their online consumption ability and willingness are gradually approaching or even catching up with the first line cities. In the sinking market, there is still a lot of space for 40 + sisters. The sisters of 30 + and 40 + in medium and high-speed cities like to roll their cats, walk their dogs and travel around the world. The 30 + and 40 + sisters in the sinking city have made square dancing part of their spare time.

If you want to get the full report, you can contact us by leaving us the comment. If you think the information here might be helpful to others, please actively share it. If you want others to see your attitude towards this report, please actively comment and discuss it. Please stay tuned to us, we will keep updating as much as possible to record future development trends.

RecordTrend.com is a website that focuses on future technologies, markets and user trends. We are responsible for collecting the latest research data, authority data, industry research and analysis reports. We are committed to becoming a data and report sharing platform for professionals and decision makers. We look forward to working with you to record the development trends of today’s economy, technology, industrial chain and business model.Welcome to follow, comment and bookmark us, and hope to share the future with you, and look forward to your success with our help.

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Back to top button