The following is the 2021 appointment application report From Sensor Tower recommended by recordtrend.com. And this article belongs to the classification: research report, Mobile applications.
Although the popularity of covid-19 has changed the way consumers socialize and interact, it has not stopped them from looking for romantic relationships and new friendships. Sensor tower recently released the “2021 dating application report”, which reveals the latest trend of dating applications in the United States.
Young users are using the dating app
Young users are driving the growth of social apps, including dating apps. In the first three quarters of 2020, the average user age of the top 25 dating apps in the United States was the lowest in three years.
Although the average age of dating app users has been steadily declining over the past three years, the popularity of covid-19 has accelerated this trend. Developers responded by adding features to apps that appeal to young users, such as live streaming, and trying to place ads on networks such as mopub and vungle, which are often popular in mobile games.
Bumble’s market share has almost doubled
Before its IPO in 2021, bumble had consolidated its position as the second largest dating app in the United States. Its market share will reach 19% in 2020, nearly double that of 10% in 2017, more than the sum of its four major competitors.
Bumble ranked second in App Store installation in the past two years, with a steady 11% market share.
Chat app revenue growth
The popularity of covid-19 has prompted consumers to find other ways to socialize, leading to a surge in interest in apps designed to find and meet new friends. Revenue from top chat apps such as tagged and meetme soared in the second quarter of 2020.
Although Yubo is the only app in this group that continues to grow quarterly after the initial upgrade, the top apps in this subcategory still earn more than they did before the pandemic.
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