Mobile gamesresearch report

2021 China mobile game industry insight Report From Mob Research Institute

The following is the 2021 China mobile game industry insight Report From Mob Research Institute recommended by recordtrend.com. And this article belongs to the classification: research report, Mobile games.

Mob Research Institute released the “2021 mobile game industry insight report” to make the following trend judgment on the mobile game market

1. The battle for stock is becoming increasingly fierce

With the demographic dividend of mobile internet almost exhausted, the mobile game market has officially entered the battle for stock, and the scale of game players has approached the ceiling of 700 million

2. The trend of high quality content

In the stage of stock competition, market players have been educated in at least one playing method, and the customer acquisition efficiency of products will be significantly reduced. New playing methods, new themes and high-quality products will become a new starting point, and 3a game market is hot

3. The game is unstoppable

With the saturation of the domestic market, game manufacturers are competing to go out to sea to seek new increments, and the trend of going out to sea is unstoppable

4. Great changes in distribution channels

In the future, with the development of circle games and high-quality games, the game has established the advantage of gaining customers in the research and development stage. The significance of traditional distribution channels is significantly reduced, and new channel models such as buying volume and taptap are ready to develop

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