The following is the 2021 China new consumer brand development insight Report From Yibang Power Research Institute recommended by recordtrend.com. And this article belongs to the classification: User Research, Electronic Commerce, research report.
Wanghong is the focus of traffic gathering and the popularity of thousands of people. In recent years, many new brands and classic mature brands that have actively transformed into Z generation have been carrying the label of “wanghong”. But in the face of the changing market and users, compared with the hot in a short time, long-term competitiveness has become a more urgent pursuit and firm goal of brands.
With the development of new consumption, more and more “external forces” can be used by brands in the process of seeking breakthrough. Thanks to the rapid development of content dividend, channel environment, digital technology and the change of consumer value in recent years, new consumer brands have the driving force of all-round rise and outbreak, and greatly promote the consumption upgrading and innovation of the market in a short time. The gradual improvement of the whole new consumption ecology endows the brand with the foundation and core of long-term development, and enables the brand to have a variety of growth paths and possibilities. Through rich resources and refined operation ability, the brand can cope with challenges, actively innovate, constantly shorten the distance from consumers, polish and enhance its brand value, cross the growth cycle and move towards Changhong.
The insight report on the development of China’s new consumer brands in 2021 issued by Yibang Power Research Institute comprehensively interprets the innovative ways and growth paths of different brands in the new consumer ecology from the perspective of brand, as well as the upgrading and upgrading of the relationship between brands and users, platforms, service providers and supply chains, and returns to the logic of commercial essence This paper discusses the long-term thinking and direction behind the popularity of new consumer brands from three aspects of supply chain and brand core mode.
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