The following is the 2021 China’s private marketing white paper From TMI&BCG recommended by recordtrend.com. And this article belongs to the classification: research report, network marketing.
The 2021 white paper on China’s private domain marketing defines private domain traffic as user assets owned by brands and able to carry out personalized operations, which can be generally divided into three parts: wechat ecology, enterprise self-supporting channels, and other contacts. Through private domain traffic, brands can actively reach and wake up users repeatedly, spread brand influence through users, accurately analyze user behavior based on data, and realize the application and Realization of user data.
If we say that the early stage of e-commerce is dominated by major e-commerce platforms, with the advent of the mobile Internet era, the continuous development and maturity of wechat ecology and the outbreak of consumer community, let consumers play a leading role.
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