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2021 creative management report From Immotionnow

The following is the 2021 creative management report From Immotionnow recommended by And this article belongs to the classification: research report, network marketing.

Immotionnow and insource released their fourth annual creative management report, the 2021 creative management report. The report surveyed 400 creators and marketers to understand the latest industry changes and the main creative trends to focus on in the next 12 months.

The creative and design teams are getting rid of the challenge of the pandemic. Their resources are less and less, and the demand for creative work is also growing. However, creative teams show extraordinary adaptability, learn new technical skills, and work more and more with external creative institutions and freelancers. In this process, they rely on their own professional knowledge to support remote work conversion, thus gaining a high reputation in the business. They are rethinking the trend of internal and agency.

First challenge: lack of speed and resources

The three major challenges faced by respondents were “expected speed of work” (73%), having sufficient resources (61%) and “demand for creative content” (59%).

Layoffs and budget cuts

Most of the creative teams (58%) said they had a heavy workload last year. This shows that they are trying to cope with resource constraints. Creative teams experienced “layoffs or vacations” (31%) and “budget cuts” (31%), which affected the adoption of technical tools to promote creative work.

creative ability

Despite layoffs and budget cuts, creative people bring problem-solving talent and adaptability. According to the survey, more than half of the creators (57%) are “becoming more productive.”. In addition, two-thirds of respondents learned new skills, such as digital interaction, video, live broadcast and podcasting, which proved to be critical to business continuity.

In addition, people work with external resources to adapt to changes in demand (32%), and improve reporting to better understand key operational indicators (26%)

Rethinking internal and agency

Although the internal creative team is still managing most of the work, the vast majority (86%) are currently working with agencies and freelancers. In addition, about one-third of the teams plan to increase outsourcing in 2021.

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