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2021 digital marketing trend report From Falcon

The following is the 2021 digital marketing trend report From Falcon recommended by And this article belongs to the classification: research report, network marketing.

In 2020, the “social distance” during the epidemic period will cause a simultaneous surge in the number and activity of social media users, and corporate social media communication has entered a new normal, from passive response to more active. With the layout of humanized and digital marketing, enterprises need to make good use of social media management tools. Therefore, Falcon 2021 digital marketing trend report lists five trends in 2020, which are closely related to social media operation and digital marketing from audience activity, consumer behavior, digital communication channels and content production changes.

The five major public social media platforms (Facebook, instagram, twitter, youtube and LinkedIn) will continue to be dominant in 2020, and will remain a must for enterprise communication. However, the emerging social media platforms (tiktok, clubhouse and twitch) can not be ignored. For example, tiktok’s global downloads grow by 5% per month and Mau is 800 million.

Enterprises can grasp the pulse of public opinion and user preferences through social media management tools, and customize relevant marketing plans. For example, Elon Musk, CEO of Tesla, is an active person on twitter. Recently, he tweeted “you can buy a Tesla with bitcoin”. The tweet word cloud and voice volume curve of social media management tools show that their personal accounts have perfect operation strategies, and the rhythm and topic selection of the published content are just right, which makes their accounts have wide spread influence.

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