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2021 digital report From Edison

The following is the 2021 digital report From Edison recommended by recordtrend.com. And this article belongs to the classification: Edison Research, research report, Network entertainment.

Edison released the 2021 digital report. About 80 million Americans (28%) now listen to podcasts every week, up 17% from 2020. Today, the monthly podcast audience is more diverse than ever: 57% of the monthly podcasts are white, 16% Latino, 13% African American, 4% Asian and 10% other.

62% of the US population over the age of 12 now listen to audio online every week, about 176 million people, a record high.

One third of Americans over the age of 12 (33%, about 94 million) now have smart speakers, up 22% from last year and nearly five times as many as in 2017 (7%). 34% of the people with smart speakers have three or more smart speakers at home.

Other findings include:

88% of Americans over the age of 12 have smartphones, up from 85% last year. The popularity of tablets (51%) and smart watches (18%) has stabilized, which means that smartphones are by far the most popular media consumer devices.

The use of tiktok has soared, especially between the ages of 12 and 34. 44% of teenagers are using the service, up 76% from 25% last year.

For the first time, Facebook is no longer the most frequently used social media brand for most social media users, with 47% of Americans using Facebook as their most frequently used platform (down from 54% the year before last and 62% in 2016).

One fifth of Americans over the age of 12 have watched live video games, and 10% have played their own games.

51% of respondents listen to audio “often” or “sometimes” with others, up to 69% of Americans aged 12-34.

The proportion of Americans over the age of 18 who drove or drove last month fell from 87% in 2020 to 83% this year.

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