The following is the 2021 employer brand white paper From MSc consulting recommended by recordtrend.com. And this article belongs to the classification: User Research, research report.
“Z generation” is surrounded by mobile Internet and social media from a small scale, and has a personality attitude and spiritual home with the brand of Internet era. They are also becoming the largest user group, future shaper and the backbone of society of China’s mobile Internet.
The new generation of employees’ perception and demands of the workplace are more diversified, what they need, what they pursue, and how to choose their career and enterprise. The answer to these questions will be the direction of the future enterprise human resource strategy.
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