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2021 eye beauty category Trend Report From TMIC & Ali Research Institute

The following is the 2021 eye beauty category Trend Report From TMIC & Ali Research Institute recommended by And this article belongs to the classification: Life data, research report, Ali Research Institute.

“If you want to ask the passers-by where to go, you can find the place with eyes and eyebrows…”

In recent years, with the acceleration of consumption upgrading, people are more and more concerned about eye care, and eye care has long been more than just applying eye cream and other skin care products. Eye beauty instrument (eye beauty instrument) has become a new focus of consumers.

Tmall new product innovation center (TMIC), tmall beauty industry, cbndata and Ali Research Institute jointly released the 2021 eye beauty category trend report.

According to the report data, in 2020, the market scale of tmall eye beauty instrument category will reach nearly 10 times of that in 2018, and the number of consumers and per capita annual consumption will achieve strong growth. Behind this growth, consumers’ awareness of products is constantly improving, and the trend of promoting brand clustering and high-end products is becoming more and more obvious.

The post-80s and post-90s, especially female consumers and new white-collar consumers, have become the main force in the market. Consumers hope to use the beauty eye instrument to achieve lifting and tightening, reduce bags under the eyes, dark circles, fine lines and other effects. In order to succeed in the fast-growing eye beauty instrument market, the development of “skin care products + instruments” integrated solutions, hands-free wearable devices, micro current and RF technology will become the key to the next step of business competition.

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