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The following is the 2021 game marketing insight Report From Facebook recommended by recordtrend.com. And this article belongs to the classification: research report, Network entertainment, network marketing.
Facebook released the “2021 game marketing insight report”, social isolation measures make more people stay at home, and bring damage to many industries in 2020. Despite the surge in gamers, the game industry has also been affected by the epidemic. There are more people playing, watching and watching streaming media than ever before, and the growing demand for games means that we must find ways to connect with new players, so as to attract new players and attract old players again.
In order to understand the behavior of these new mobile game players and the growing motivation of existing players, Facebook conducted a survey of consumers in nine countries / regions to study the consumer behavior after March 2020. This report covers data from four markets: the United States, the United Kingdom, Germany and South Korea.
In 2020, we have millions of new players
When people are looking for new ways of entertainment, social isolation measures lead to a proliferation of new players. To understand the impact, it is important to understand how many people have been playing since the covid-19 pandemic.
Since March 2020, the audience of mobile games in every country has been growing, with gamers in Germany increasing by 25%, in the United States by 28%, in South Korea by 34% and in the United Kingdom by 50%. This means that more than 50 million people in these markets alone now use mobile games as a major source of entertainment and social connections.
These new gamers are not just temporary. A few months after the initial peak of the outbreak, these consumers were still playing games in July. More than half said they planned to continue playing mobile games as the world began to recover from popularity.
New mobile gamers
In all markets except South Korea, new mobile game players are more inclined to core game behavior than existing players. Overall, new players are younger than existing players and are more likely to own a console and play games that are more in line with core behaviors (such as shooting games). What’s more, they play games longer every week.
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