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The following is the 2021 Global Consumer Trends Report From Inmant recommended by recordtrend.com. And this article belongs to the classification: Consumer research, research report.
Insight into consumer demand, interpretation of the underlying reasons, immt predict future consumer behavior, and analyze its impact on the brand.
In our latest 2021 trend forecast, there are still seven key factors driving consumer spending: physical and mental health, power, value, identity, experience, social environment and technology. The novel coronavirus pneumonia (COVID-19) also brings about subtle and profound changes to the consumers’ thinking and behavior. It also attempts to summarize the future market that global consumers want to see, and how consumers can plan their brand to achieve their strategic vision.
This year’s consumer trend analysis, insight and suggestions will continue to focus on the “present” (next 12 months), “near future” (next 18 months and above) and “future” (next 5 years and above) of consumer behavior.
Health not defined
Consumers regard health as a top priority, but so far there is no relevant model. Brands need to take responsibility, seize opportunities and establish new rules.
Consumers all over the world have made a loud and clear voice in the process of promoting fairness, agency and rights.
Consumers want to return to the essence, focus on flexible property, and redefine the actual meaning of ownership.
Under the influence of the global epidemic, like-minded consumers gather as a group to warm and support each other.
The physical isolation during the epidemic makes people want to escape from reality, and the improvement of technology also makes consumers seek digital experience.
The novel coronavirus pneumonia has changed the consumer’s understanding of the relationship between human and living space, and accelerated the need for sustainability.
Although digital life brings many conveniences to people, its negative effects also make consumers in trouble.
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