The following is the 2021 marketing automation trend report – Interpretation version From To all rivers recommended by recordtrend.com. And this article belongs to the classification: research report, network marketing.
Globally, marketing automation is already a $7.25 billion industry. According to sharpspring’s report, the annual growth rate of marketing automation is expected to reach more than 20% in the next few years; the market size is expected to reach $865 billion in 2021 and more than $100 billion in 2022.
Forrester’s research shows that 55% of CMOS will increase their spending on marketing technology next year, and 20% of CMOS plan to increase their spending by 10% or more. By 2021, the cost of AI based marketing technology (Martech) solutions is expected to reach $52.2b, with a compound annual growth rate (CAGR) of 46.2%. It is impossible for the decision-maker to increase the budget on the unknown strategy.
So marketers need to use data and information to convince decision-makers of the importance of marketing automation.
The marketing department has always been regarded as the “spending Department”. If we can quantify the marketing results through marketing automation, we can let the decision-makers see the business growth it brings, and further improve the budget level, forming a positive cycle.
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