The following is the 2021 opinion leader marketing Benchmark Report From Influencer Marketing Hub recommended by recordtrend.com. And this article belongs to the classification: research report, network marketing.
Influencer marketing hub and upfluence jointly released the “2021 opinion leader marketing benchmark report”. Three quarters of the respondents intend to make a special budget for this year’s opinion leader marketing, and 8 / 10 of them increased the number of opinion leader content last year.
Last year, a linqia survey found that more than three-quarters of marketers (77%) were interested in working with junior opinion leaders. The survey shows that the participation rate of junior opinion leaders (less than 15000 followers) is higher than that of those with more followers.
On instagram (3.86%), YouTube (1.63%) and tiktok (17.96%), the participation rate of primary opinion leaders was the highest. However, the more followers of opinion leaders, the lower the participation rate.
When it comes to the choice of opinion leaders, the data is not so clear. Although primary opinion leaders accounted for the largest share on instagram (57.8%) and Youtube (51.4%), intermediate opinion leaders (32.6%) were most popular among marketers on tiktok. Intermediate opinion leaders refer to accounts with 100000 to 500000 followers.
Another surprising finding of the report is that half (50.7%) of the respondents working with opinion leaders are engaged in e-commerce. This may reflect the shift to e-commerce that took place last year. This trend is expected to continue into the future.
Other highlights of the report
In 2021, the opinion leader marketing industry will grow to about US $13.8 billion.
In 2019, more than 240 new marketing organizations and platforms for opinion leaders have been established.
Most people (59%) have a separate content marketing budget, and 75% of respondents plan to allocate a budget specifically for opinion leader marketing in 2021.
90% of the respondents think that opinion leader marketing is an effective form of marketing.
67% of respondents measured the return on investment through opinion leader activities.
83% of companies draw the marketing budget of opinion leaders from the marketing budget.
67% of respondents used instagram for opinion leader marketing, but tiktok’s opinion leader marketing increased significantly.
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