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2021 outdoor marketing strategy report From Miaozhen Systems

The following is the 2021 outdoor marketing strategy report From Miaozhen Systems recommended by And this article belongs to the classification: research report, network marketing.


In 2020, even if affected by the epidemic, outdoor media can rebound quickly. Since December 2020, the traffic has fully recovered. Outdoor media touch cost: CPM for outdoor crowd scenes has a cost advantage over traditional media

Outdoor advertising exposure effect: outdoor advertising exposure improves store to store conversion significantly, surpassing video advertising and portal advertising (data source: actual cases)

All types of outdoor advertising touch power: in the enclosed space (Cinema / Elevator), advertising is the most concerned, and the proportion of cinema advertising is nearly 1 / 3

Outdoor advertising has built a complete measurement system: including advertising monitoring, audience measurement, cross screen measurement

The stage of outdoor audience measurement 3.0 is coming, bid farewell to the era of blind voting and sampling, and make it possible to measure the whole flow of people

Outdoor investment trend: in 2021, the proportion of outdoor investment increases, 16% of advertisers choose to increase investment, and the proportion of increasing investment is higher among the advertisers of cutting-edge brands and high budget brands. In 2020, investment in education, maternal and infant, nutrition, finance and other industries will increase significantly.

Three strategies for outdoor delivery: ensure effectiveness, creativity first, and scientific combination

Detailed explanation of six core scenarios of outdoor application: build cognition, supplement reach, build image, bring sales, make influence and hit the market

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