The following is the 2021 private domain operation trend white paper From See the truth recommended by recordtrend.com. And this article belongs to the classification: research report, network marketing.
When chatting with chuangliao technology about the possible new trends and changes of private domain traffic 2021, CMO Zhai Junyi mentioned “delicacy” and “depth” many times. This has almost become the consensus of the industry.
No matter from which perspective, even the enterprises that want to enter the private domain traffic will see that in 2020, the “first year” of private domain traffic has pointed out a lot of basic information: first, the operation is very early and rough. Second, even so, the number of users of private domain traffic is also rising very fast (according to the data of wechat, the total number of users after de duplication is 400 million).
This means that the expansion of private domain traffic pool by enterprises in 2021 can not stay in the level of breadth indefinitely. The only direction is to start from the depth and accuracy, carry out refined operation for high-value users, and deeply tap the life cycle value of individual users, so as to maximize the value of each private domain user.
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