The following is the 2021 science and technology marketing innovation Report From Opinion recommended by recordtrend.com. And this article belongs to the classification: research report, network marketing.
Opinium released the “2021 science and technology marketing innovation report”. 65% of American science and technology marketers said that they have paid more attention to performance marketing since the new crown pandemic.
The survey of 200 marketers from leading technology companies in the United States and Britain found that during the new crown pandemic, American technology marketers not only focused more on performance marketing, but also focused on design and creativity (64%), demand and potential customer development (60%), brand (56%) and Market Research (53%). Another 56% of respondents said that they have paid more attention to internal communication since the new crown pandemic.
57% of US technology marketers surveyed made account based marketing a priority.
The transfer of these priorities may be related to the changes in audience behavior last year. Both corporate and small and medium-sized enterprise (SME) marketers said they saw the difference in audience response to advertising and content (61% of enterprises; 50% of SMEs). A large number of people in these two groups also said that their ability to obtain potential customers had improved (72%; 49%), and their ability to convert potential customers (57%; 55%）。 About two-thirds of enterprise marketers said they saw an increase in subscriptions or product renewals, and 44% of small and medium-sized enterprises saw the same situation.
Since the new crown pandemic, some marketers have used this opportunity to try some channels for the first time. In order to fill the gap left by the cancellation of face-to-face activities, many marketers began to move online. For some, this is their first attempt at webinars (26%) and online activities (24%). Others also tried some effective methods, such as radio advertising (23%) and newspapers (21%), and one in five respondents tried online advertising for the first time.
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