The following is the 2021 search tag advertising indicator report From SplitMetrics recommended by recordtrend.com. And this article belongs to the classification: research report, network marketing.
Splitmetrics released the “2021 search tag advertising indicator report” to help mobile application industry participants understand the effect and cost of new advertising display locations.
According to the research data, the 2021 search label advertising benchmark allows advertisers to compare the performance of the advertising series with the niche benchmark, understand the competitiveness, determine the growth space and effectively contact the audience.
Main indicators
Average click through rate (TTR): 0.61%
Average cost per click (CPT): US $1.27
Average conversion (CR): 22.47%
Get average cost per user (CPA): $5.66
Average CPM: $7.73
Key findings
1. TTRS for lifestyle, health and fitness, utilities, productivity, games and business are above average.
2. The average CR was 22.47%. The Cr in search tag ads of lifestyle applications reached 52.75%, higher than the average level of Apple search ads. This may be due to the growing popularity of such applications during pandemics.
3. The average CPT of search tag ads ($1.27) is lower than the average CPT of search ads ($1.83) in the first half of 2021. The average CPT of finance is the highest.
4. The CPA is $5.66, which is more than five times lower than when it was just launched ($27.50). The cost optimization of search label advertising is a significant trend.
5. The average cost per thousand displays of search tag ads is $7.73.
6. From May to August 2021, the average CR of search label advertising across countries and regions was 33.18%.
7. Spain has the highest Cr (52.07%), which is recognized as an emerging technology and mobile marketing center.
8. The average CPA of search label advertising in 15 countries and regions reached US $15.15.
9. The United States, the United Kingdom and Japan have the highest CPT and CPA.
10. The average display cost per thousand times of search label ads is $12.03, which is more than half of that when search label ads were first launched ($27.2).
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