The following is the 2021 vertical e-commerce privatization insight Report From Yibang Power Research Institute recommended by recordtrend.com. And this article belongs to the classification: Electronic Commerce, research report.
With the disappearance of demographic dividend and the decline of traffic dividend, the penetration of China’s e-commerce industry has entered a high level, and the growth trend has slowed down rapidly. The competition of e-commerce enterprises in the traffic dimension is obviously intensified, the traffic cost remains high, and the sustainable development of e-commerce industry is facing a test. How to better understand the concerns and needs of consumers when it is more difficult to obtain traffic, so as to compete for traffic has become the core proposition of the development of e-commerce enterprises.
In addition to the “breadth” traffic acquisition in the public domain in the past, e-commerce enterprises also put forward higher requirements for the “precision” traffic access in the private domain. Through the linkage of public and private domains, e-commerce enterprises have formed a business closed loop, deeply explored the full life cycle value of users, and actively improved the user conversion rate, repurchase rate, cracking rate and customer unit price. In particular, e-commerce enterprises focus on a certain field, It is also an important growth engine for vertical e-commerce enterprises with in-depth operation. At this stage, the private domain play method with wechat as the core element has burst out rapidly, bringing new increment and vitality to the e-commerce industry.
Yibang Power Research Institute combs the current changes in e-commerce industry and traffic trends, issues 2021 insight report on the privatization of vertical e-commerce, deeply interprets the successful cases of vertical e-commerce under private domain support, and discusses the growth logic, hoping to provide useful reference for the industry.
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