The following is the 2022 mobile game application report From Sensor Tower recommended by recordtrend.com. And this article belongs to the classification: Sensor Tower, research report, Mobile application.
Sensor tower released the “2022 mobile game application report”, which deeply discusses the impact of various challenges on different regions and game types, and which markets continue to grow in the face of these challenges.
U.S. game revenue fell year-on-year for the first time in the first quarter of 2022
In the app store and Google play, the United States remains the largest mobile game market, surpassing Japan in the second quarter of 2019. Although the spending of American players exceeded $6 billion in 2021, it decreased by 10% year-on-year in the first quarter of 2022.
Japan is the second largest mobile game market, with revenue falling 18% year-on-year to $4.2 billion in the first quarter. At the same time, Taiwan, China is the fifth largest market, with a year-on-year increase of 7% in revenue in the last quarter, reaching nearly $700million. Germany is now the world’s sixth largest mobile game market.
Alternative markets are gaining traction
Compared with 2021, the market share of the United States and Japan in global game revenue decreased by 3% in the first quarter of 2022. However, the slow growth in other regions indicates that mobile game publishers have turned to developing niche markets with higher growth potential.
Download power
India remains the world’s largest download market, with 2.2 billion installations in the first quarter of 2022, accounting for 15% of the world’s total downloads. Nevertheless, compared with 2021, the country’s market share decreased by 2 percentage points in the last quarter.
Brazil has consolidated its position as the third largest mobile game download market. Over the past few quarters, the country’s installation volume has grown faster than the second-largest market, the United States.
Genre trend
RPG is the number one mobile game type in global revenue in 2021, followed by strategy (second) and puzzle solving (third). Player spending on strategy games increased by $2 billion year-on-year, followed by RPG, with an increase of $1.2 billion, followed by guessing games, with an increase in revenue of $1.1 billion.
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