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“3.8 tiktok Festival” – Analysis of the four live broadcast rules of the consumer track From Fruit set data

The following is the “3.8 tiktok Festival” – Analysis of the four live broadcast rules of the consumer track From Fruit set data recommended by And this article belongs to the classification: research report, Industry information.

In the Queen’s day, the proportion of live broadcast e-commerce Gmv is as high as 86%, and the sales volume of Daren live broadcast is about 4.6 billion, which is slightly less than that during the new year’s festival. However, the momentum of key Daren is still strong. The cumulative sales of Luo Yonghao, Zhang Ting, Zhu Zixiao and Tu Lei are all over 100 million. At the same time, live broadcast is becoming a new consumption trend. During the Queen’s day, in only 10 days, the number of viewers has reached 10.9 billion.

In this queen’s day, 64412 brands and 84543 stores participated in the live broadcast activities, in which clothing, jewelry, cosmetics, food, shoes and hats, and daily necessities accounted for nearly 80% of the total consumption. The unit price of each category of live broadcast customers exceeded 100 yuan. From the perspective of category, the unit price of digital, jewelry, and home appliances live broadcast customers took the lead.

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