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The following is the An investigation report on the living conditions of Internet insurance agents in China From Fudan University recommended by recordtrend.com. And this article belongs to the classification: User Research, research report.
In the era of traditional insurance, in order to open up the insurance market in China faster, the industry has chosen a more rapid expansion of the people push exhibition mode. In a short period of time, a large number of insurance agents have been convened. At the same time, it has also laid many thunder points for the industry, such as the complex background of grass-roots personnel and the low service quality. In the era of Internet insurance, when offline agents begin to transform into Internet agents, the technical threshold of online platform forms a natural filter, which makes the first batch of people who enter the Internet agent mode have the characteristics of high education background, high professionalism, high income and high retention rate.
According to the report, among the Internet agents, 50.6% of them have a bachelor’s degree or above, and 5.5% of them have a master’s degree and 0.5% have a doctor’s degree. In the survey, 52.1% of the respondents majored in finance, insurance or sales, which were closely related to insurance agency. In terms of income, the average income of Internet agents is higher than the overall level of the industry. The average annual income is mainly between 50000 and 300000, and the median is between 110000 and 200000.
At the same time, it may be that the highly educated people are generally more targeted or influenced by the Internet. The most prominent performance of Internet agents is the higher occupation retention rate. 85.9% of Internet insurance agents say that they are ready to work as agents all the time, much higher than the traditional 62.1%. Moreover, compared with offline agents, Internet insurance agents have a clearer and correct understanding of the functional orientation of insurance agents. More than 70% of them regard “providing quality service to customers”, “improving insurance awareness” and “personal all-round development” as the main orientation of insurance agents.
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