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Analysis of China Women’s underwear industry and market From Seal

The following is the Analysis of China Women’s underwear industry and market From Seal recommended by And this article belongs to the classification: Life data, research report.

Highlights of this issue:

Characteristics of women’s underwear industry: in women’s underwear industry, comfort and fit are still pain points, and consumers’ sensitivity to quality and comfort far exceeds product style and price.

Women’s underwear market scale: in recent years, the scale of China’s women’s underwear market has grown rapidly, reaching 166.3 billion yuan in 2020, accounting for more than 60% of the total underwear market. Underwear industry as “the last cake of the clothing industry”, the market potential is huge.

In order to buy the right underwear, women usually choose underwear online, and then buy it online through offline fitting and experience. Therefore, offline stores for women’s underwear are indispensable.

In the context of women’s pursuit of comfort, the rimless underwear market is developing rapidly. In 2020, about 70% of consumers choose rimless bras, about 30% choose rimless bras, and less than 1% choose rimless bras.

Consumers prefer pure cotton bras because they are more comfortable. 29.9% of consumers preferred lace bra, 26.6% preferred Lycra bra and 24% preferred silk bra.

In 2020, more than 70% of consumers prefer domestic brands, of which 42.8% prefer affordable brands.

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