The following is the Analysis report on public opinion of dairy products in the first quarter of 2021 From Magic mirror Market Intelligence recommended by recordtrend.com. And this article belongs to the classification: research report, Industry information.
In the past three months, the number of related original tweets of key dairy brands reached a high point between January 16 and February 15. After the Spring Festival, the popularity first decreased and then increased; Mengniu and Yili dairy products brand related original tweet platforms are mainly concentrated in the microblog platform, the original tweet brands that adopt a cow are concentrated in the news platform (xiaohongshu, today’s headlines), and short videos also occupy a place in the original tweet platform of dairy products.
In the past three months, the original tweets about adopting a cow accounted for the highest proportion in the taste dimension. Compared with Mengniu and Yili, consumers paid more attention to the taste dimension of adopting a cow, such as “rich” and “milk fragrance”. The proportion of original tweets related to key dairy brands in specific functional dimensions is similar, about 20%. Compared with Mengniu and Yili, the original tweets about adopting a cow account for less in the dimensions of purchase reference, price attention and supporting services.
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