The following is the Analysis report on Q1 social media marketing of skin care brands in 21 years From Fruit set data recommended by recordtrend.com. And this article belongs to the classification: research report, Industry information.
Platform promotion features: micro-blog, Xiaohong book promotion period key layout, jitter, WeChat daily tiktok grass.
From January 2021 to March 2021, it mainly includes three promotional festivals: New Year’s day, Spring Festival without closing, March 8 goddess Festival. From the distribution of content and quantity of the skin care category tiktok, micro-blog, Xiao Hong, jitter and WeChat become the main channels for the skin care category. Special purchases for the Spring Festival tiktok and micro-blog were the main promotion channels during the promotion. The quantity of goods and festivals in the 38 session were consistent with the festival promotion trend. The jitter and WeChat platform became the daily promotion of grass roots platforms for skin care category. The quantity of the contents of the investment was stable and was not affected by the promotion activities.
Characteristics of category promotion: the proportion of the makeup and cleansing red book promotion is higher, the skin care set is more popular than the others. In January 2021 -2021, March, the proportion of the contents of the tiktok subcategory was observed: 1) the makeup category: the highest proportion of the content of the small red book platform in January and March. Over 75%; micro-blog platform has increased, especially in February, accounting for over 58%; 2) cleanser category: the highest proportion of content on tiktok platform, the decline of the platform, WeChat, Wei Boping. Tiktok increased; 3) the category of facial care: the highest proportion of micro-blog tiktok content, the smaller proportion of small red books and the shaking platform; 4) the skin care category: the highest proportion of the voicing content. The proportion of Kwai Tai platform has increased, and the proportion of tiktok platform has increased. 5) the category of physical care: the proportion of shaking platform has dropped, and the proportion of small red book and WeChat platform has increased.
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