The following is the Annual inventory report of new information industry in 2020 From Aurora big data recommended by recordtrend.com. And this article belongs to the classification: News portal, research report.
Overview of the new information industry: by the end of 2020, the monthly activity of the new information industry will remain above 600 million, and the penetration rate of the whole network will be close to 80%. The new information platform will still be an important channel for users to obtain timely information. Among them, the head platforms such as Baidu app, today’s headlines and Tencent News will remain dominant, and Mau will reach the level of 100 million.
Content ecology trend: in the face of the trend that users prefer “video” information content expression form, the head new information platform continues to add code to layout short video and live content to attract users’ attention. At the same time, it builds its own content ecological barrier by supporting and incubating content creators and creating core IP
Service ecology trend: new information users tend to use service applications in their daily life. In order to meet the one-stop demand of users from information content to service, the head new information platform focuses on the construction of whole scene service ecology, prolongs the stay time of users, and provides rich soil for platform commercial realization
Commercial cash flow trend: for the new information platform, the effective application of technical means can help the platform improve the ability of advertising cash flow; but in addition to advertising revenue, the new information platform has begun to use the advantages of content ecology to open up e-commerce channels and bring higher commercial value to the platform
Industry competition trend: in recent years, players from various fields have been pouring into the new information circuit, but users tend to install fewer similar information apps. In the increasingly fierce industry competition environment, user traffic will further concentrate on the head new information platform that can meet the multiple needs of users
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