The following is the Application participation in 2021 From Sensor Tower recommended by recordtrend.com. And this article belongs to the classification: Sensor Tower, research report, Mobile application.
Sensor tower released a new report “application participation in 2021”. In the second quarter of 2021, the average monthly active users (MAU) of global top 500 applications reached a record 91.7 million, a year-on-year increase of 8.4%.
The average Mau of global top 500 applications is close to 100 million
Since the first quarter of 2018, the active users of the world’s top 500 apps are growing every quarter, and this growth is accelerating during the outbreak of COVID-19 last year. In the second quarter of 2020, top applications had an average of 84.6 million active users per month, a year-on-year increase of 18%. Although the year-on-year growth in the second quarter was not obvious, it increased by 8.4% month on month to 91.7 million people.
The highest compound annual growth rate of Mau for business applications
The previous Sensor Tower study showed that the application rate of business applications grew to a record high as consumers sought long distance work solutions during COVID-19. Accordingly, the average Mau of the top 100 business applications increased in 2020, and this growth continued until the first half of 2021, making it the category with the fastest growth of active users. Compared with the first quarter of 2018, the compound annual growth rate (CAGR) of the average Mau is close to 42%.
People spend 30 minutes a day accessing entertainment apps
By category, entertainment apps were the most visited by people in the second quarter. On average, users spend about 29 minutes (IOS) on top 100 entertainment apps every day. Social networking apps are followed, with users spending nearly 24 minutes a day on average.
Shooting games are the most popular game category
Although super casual games dominate, with the most active users per month and week on average, the number of players of mobile shooting games is increasing every day. The average number of daily active users of top 50 shooting games in the second quarter of 2021 was 7.6 million.
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