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Barometer of trust in 2020 From Edelman is a website that focuses on future technologies, markets and user trends. We are responsible for collecting the latest research data, authority data, industry research and analysis reports. We are committed to becoming a data and report sharing platform for professionals and decision makers. We look forward to working with you to record the development trends of today’s economy, technology, industrial chain and business model.Welcome to follow, comment and bookmark us, and hope to share the future with you, and look forward to your success with our help.

The following is the Barometer of trust in 2020 From Edelman recommended by And this article belongs to the classification: Search Engines, research report, social networks.

Edelman released a “barometer of trust in 2020”, a global survey of 34000 adults in 28 markets around the world. Although trust in the technology industry dropped 4% year-on-year, it is still the most trusted industry, with three quarters (75%) of respondents now trusting the industry. Just a year ago, the technology industry experienced the highest level of public trust (78%) in eight years. Since then, trust has declined.

The entertainment industry is another industry with a 4% decline in trust. 69% of the public trust in the entertainment industry in 2019 and 65% in 2020. Although trust in packaged consumer goods has declined by 3% (66% in 2019 and 63% in 2020), trust in retailers to do the right thing has hardly suffered (70% in 2019 and 69% in 2020). In the past eight years, public trust in the financial services industry has risen by 12%.

Search engines and traditional media win the most trust

Traditional media experienced a surge of trust (63%) in 2018 and another growth (65%) in 2019, equal to that of search engines. But this year, public trust in both media has dropped to 61%.

Trust in social media as a source of general news and information has also declined, from 43% in 2019 to 40%. We media has experienced a similar decline, with the trust level dropping from 49% in 2019 to 46%.

Other highlights

More than 70% of global respondents (72%) agreed that companies should stop advertising on any media platform that fails to prevent the spread of false news and false information. About 64% of US respondents agreed with this approach.

Compared with CEOs (47%) or financial industry analysts (47%), the public is more likely to think that regular employees (54%) are very trustworthy.

Trust in family enterprises (67%) and private enterprises (60%) is higher than that in public enterprises (58%) or state-owned enterprises (52%).

44% of respondents around the world trust goal driven enterprises.

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