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Barometer of trust in 2020 From Edelman

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The following is the Barometer of trust in 2020 From Edelman recommended by recordtrend.com. And this article belongs to the classification: Search Engines, research report, social networks.

Edelman released a “barometer of trust in 2020”, a global survey of 34000 adults in 28 markets around the world. Although trust in the technology industry dropped 4% year-on-year, it is still the most trusted industry, with three quarters (75%) of respondents now trusting the industry. Just a year ago, the technology industry experienced the highest level of public trust (78%) in eight years. Since then, trust has declined.

The entertainment industry is another industry with a 4% decline in trust. 69% of the public trust in the entertainment industry in 2019 and 65% in 2020. Although trust in packaged consumer goods has declined by 3% (66% in 2019 and 63% in 2020), trust in retailers to do the right thing has hardly suffered (70% in 2019 and 69% in 2020). In the past eight years, public trust in the financial services industry has risen by 12%.

Search engines and traditional media win the most trust

Traditional media experienced a surge of trust (63%) in 2018 and another growth (65%) in 2019, equal to that of search engines. But this year, public trust in both media has dropped to 61%.

Trust in social media as a source of general news and information has also declined, from 43% in 2019 to 40%. We media has experienced a similar decline, with the trust level dropping from 49% in 2019 to 46%.

Other highlights

More than 70% of global respondents (72%) agreed that companies should stop advertising on any media platform that fails to prevent the spread of false news and false information. About 64% of US respondents agreed with this approach.

Compared with CEOs (47%) or financial industry analysts (47%), the public is more likely to think that regular employees (54%) are very trustworthy.

Trust in family enterprises (67%) and private enterprises (60%) is higher than that in public enterprises (58%) or state-owned enterprises (52%).

44% of respondents around the world trust goal driven enterprises.

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