The following is the Big data report of 2021 Guochao pride search From Baidu recommended by recordtrend.com. And this article belongs to the classification: Consumer research, User Research, research report.
The report points out that in the era of Guochao 1.0, a large number of time-honored brand commodities took the lead in returning to the public’s vision, causing a heated discussion among the whole people. At that time, Guochao was still in its infancy, focusing on clothing, food, daily necessities and other consumer areas; In the era of Guochao 2.0, domestic products have experienced quality upgrading and brand operation, blossomed in more high-tech consumption fields such as mobile phones and automobiles, and produced more high-quality goods; In the era of Guochao 3.0, the connotation of Guochao is expanded again. Chinese brand, Chinese culture and Chinese science and technology lead Guochao. At this time, Guochao is not only limited to physical objects, but also includes national culture and technology pride.
In addition, the report points out that in 2021, Chinese digital products, national fashion and national beauty products are among the top three topics that Chinese people are most concerned about. In addition, domestic films and television, Guoman international tourism, Chinese music, Chinese literature, Chinese food, cultural heritage and science and technology of big countries are also included.
At the same time, the whole people pay attention to Guochao, and the post-90s have become the main search force, followed by the post-90s. From the regional dimension, Baidu search big data shows that Guangdong, Chongqing and Beijing are the top three regions of Guochao’s attention. With the popularity of national trend, many characteristic cities have attracted much attention. Baidu search big data selected the top ten cities with the most national characteristics according to the content related to “national tide” searched by netizens, with the ancient capitals of Beijing and Xi’an in the top two, followed by Chongqing, Changsha and other cities.
In addition, the rise of Guochao is first reflected in the consumption of domestic products. Today’s domestic products are upgrading from brand, quality to technology. Baidu search big data shows that in the past five years, the proportion of Chinese brand search popularity in the total popularity of brands has increased from 45% to 75%, three times that of overseas brands. Led by the mobile phone industry, clothing, automobile, beauty, food, home appliances and other categories have achieved rapid improvement in R & D and production technology in the past few years, and are the six categories with the fastest growth in search popularity.
Take the mobile phone industry as an example, domestic mobile phones are gradually getting more and more attention driven by technology upgrading. In the past five years, the proportion of domestic brand high-end mobile phone models has increased from 52% to 82%. 5g, independent chips, AI photography, full screen, fast charging and other domestic mobile phone black technology topics have become the most popular topics. In addition, with the help of industrialization, new retail and e-commerce, domestic clothing has made great progress. From the rapid development of new domestic smart cars, to the domestic beauty products with remarkable achievements in biological research and development, as well as the domestic smart small household appliances with the help of “home economy” in the post epidemic era, there are more and more products and categories reflecting China’s wisdom, excellent quality and leading position in technology, and the trend of domestic consumption is bound to be even higher.
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