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Brand marketing white paper in the first half of 2021 From Youmiyun appgrowing & Yibang Research Institute

The following is the Brand marketing white paper in the first half of 2021 From Youmiyun appgrowing & Yibang Research Institute recommended by And this article belongs to the classification: research report, Industry information.

In the first half of 2021, the number of flagship store businesses doubled, shaking the brand tiktok was difficult to get out of the ring.

┬ĚThe number of flagship stores is rising

In January 2021, the number of flagship stores was 6000 + and had increased to 12000 + by June, with a double explosive growth. Tiktok tiktok is increasingly inclined to the sound of flagship stores, and the content ecology and convenience of the chattering business can help the brand to build wider influence.

┬ĚStrong explosive power of catering food track

From the first half of this year, the “continuous explosive volume” flagship store looked tiktok flagship store, all the shops were S class sales volume shaking brands, of which 80% were the main catering food category businesses, such as the new flagship store, the Tian Hai Tibetan flagship store, and its flagship store. It is not difficult to see that catering food occupies a large flow advantage. On the one hand, the reason is that food is a daily consumer goods, and the user demand is stable. Secondly, the unit price of food is low, and it will explode in a short time through “discount sale” promotion.

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